New Magic from Google
In the eyes of its competitors, Google is a national enemy. Its ever-reaching outreach extending from searching function is intimidating; in the eyes of regular people, the 6 colorful letters are the synonyms for “creativity, passion, and coolness”, having extremely subversive entrepreneurial spirit, eye-catching novel and creative products, luxurious and flexible working environment and very cool “no wrong doing” credo. In the short 10 years, it has developed from a humble abode beside Stanford University to the global internet dominator as of now.
Yes, the rapid inflation of Google is surprising. But with the growth and development of the internet, Google has maintained this momentum; this is also the most essential quality of the internet, that is “openness”. Openness is the sharp blade for Google to sweep away all the obstacles, bit by bit disintegrating the power of stubborn competitors, leaving certain scope of “mutual affluence” for its cooperating partners.
Google is seeking a leadership position, albeit with a more modest manner. Therefore, Google becomes an eco-system, everyone is learning how to survive in this system. Maybe, it is time to enjoy the peace under Google’s ruling.
Article one: Google’s air cloud dream
Cloud computation, is a heavy bomb thrown out by Schmidt in his China visit, representing Google’s running-through it all perspective：People’s computer usage is transformed from focusing on PC desk system to focusing on network. In today’s world when Google is becoming a giant commercial empire, paid click-advertisement still contributes most income for Google’s operation. Not only the famous comScore Report pointed out this soft and weak point, its rival Microsoft CEO Steve Balmer also often refers to the “one trick pony” to ridicule Google. Therefore Google started its diversification on a great scale, initially demonstrating certain degree of achievement in the mobile area too. But Google also has its intimidating rival. When the Facebook mode is fundamentally overthrowing the “Google mode”, The Facebook home page was almost blank, all the content requiring sign-on to visit so it almost can not be captured by reptile of the search engine, or rely on the flow volume of the search engine. This is a mode totally independent of the Google system.
Article two: Google’s ice breaking in China
From the overarching elitism to the universal thinking, Google is trying to find direction in its localization process. After experiencing the “product year” in 2007, Li Kaifu positioned 2008 as the universal year. He decided to break the keeping-aloof elite impression Google hold in people’s mind, wishing more netizens know and use the Google product. “User group is not only confined to white collar people or within major city, we also hope every netizen in every corner can find what they want regardless their age, education, and profession”, he said, “no matter the direction of product or the direction of promotion, we will all execute based on the universal direction, and it will get better and better”.
Article four: Google is striding upward to the cloud
With the ever expansion of this network giant’s outreach，its market value is also surging all the way up. Its pivotal position is also changing the behavior mode of technology industry. The overarching issue is: In the internet world that advocates freedom, will Google overrule all the arena like Microsoft rule the software field? Considering this is only a company with 10 years’ history, this may be over-concern, but in front of the violent wind and wave ignited by Google recently, this may not be very unlikely.
谷歌的新魔法(总标题)
在竞争对手眼里，谷歌是全民公敌，它从搜索延伸出来的无处不在的触角让人胆寒心惊；在普通人眼里，这六个五颜六色的字母是创意、激情、酷的代名词，有着极具颠覆性的创新精神、令人耳目一新的创意产品、奢侈而自由的办公环境，以及酷酷的“不作恶”的信条。
短短十年，从斯坦福大学旁边一间陋室到现在全球的互联网霸主。
是的，谷歌急剧膨胀的速度令人吃惊。然而，伴随互联网成长的谷歌始终保持了一点，这也是互联网最本质的一点，那就是开放。开放是让谷歌所向披靡的利刃，一点点瓦解掉顽固的竞争对手的力量，也给合作伙伴留下一起“共同富裕”的空间。
谷歌追求领导者的地位，但用一种更为温和的方式。这样，谷歌成为了一个生态系统，每个人都在学习如何在这个体系里生存。也许，是时候享受谷歌治下的和平了。
文章一：谷歌的云梦想
云计算，正是施密特此次访华抛出的一枚重磅炸弹，也代表了谷歌一以贯之的看法：人们对计算机的使用正在从以PC桌面系统为中心转向以网络为中心。在谷歌成为一个庞大的商业帝国的今天，付费点击广告依然为谷歌贡献着绝大多数的收入。不仅著名的comScore报告指出了这一软肋，竞争对手微软CEO史蒂夫 鲍尔默也经常用“只会一招的小马”（one trick pony）来奚落谷歌。由此，谷歌开始了大张旗鼓的多元化,在移动领域的发力也初见成效。但谷歌也并非没有害怕的对手。在Facebook模式根本性地颠覆“谷歌模式”. Facebook首页几乎是空白页，所有内容都需要登录访问，因此几乎不能被搜索引擎的爬虫抓取，也不能依靠搜索引擎的流量。这是一种完全独立在谷歌体系之外的模式。
文章二：谷歌的中国破冰
从高高在上的精英主义到普及化的思想，谷歌正在本土化上在找到感觉。在经历了2007年这个“产品年”之后，李开复将2008年定位为“普及年”。他决心打破谷歌在人们心目中高高在上的精英化形象，希望更多的网友知道并使用谷歌的产品。 “用户群并不仅仅是白领或者是大城市，我们希望在中国的每一个角落，每一个网民，无论年龄、教育、工作都希望可以在谷歌找到所需要的，”他说，“不管产品的方向还是推广的方向，都会基于普及的方向来做，就会更好。”
文章四：Google迈上云端
随着这个网络巨头的触角不断延伸，其市值也一路飙升，其举足轻重的地位正在改变着科技产业的行为模式。压倒一切的问题是：在崇尚自由的互联网世界，Google会不会像软件领域的微软一样统领一切？考虑到这只是一家拥有10年历史的公司，这种担心似乎有杞人忧天之嫌，但是面对Google近年来掀起的暴风巨浪，这也并非完全不可能。
收藏
推荐
评论(0条)